Written by: Sapphire Li, BA
Communications specialist, 8+ years writing and copywriting for companies1. Reference a few recent points or headlines about the cuts you and the executive team have been making to set the context and state you wanted everyone to hear directly from you, to reinforce you're addressing it head on.
2. In many cost cutting moves, small expenses, including some company perks, can be among the first to be axed because they're easier to address. This can give the impression you're saving on pocket change, while seemingly leaving the hefty costs in place.This is why it is important to explain how saving on these small expenses add up and contribute to the big picture. Along with how you're working to bring down the huge expenses too.
3. Explain how these cuts are necessary for the long-term survival of the company to show that you're not doing this just to earn more profit for yourself.
4. Acknowledge how this has affected people and explain what you're doing to directly hear from them. It's important to convey you're not making these decisions in a boardroom, removed from how it's changing people's lives.
5. If possible, hold a town hall to address people's questions and concerns head on to show you're facing and acutely aware of how the cuts are affecting people. This will go a long way to show it was difficult to make these decisions and you had to for the long-term survival of the company.