Written by: Sapphire Li
Communications director, 10+ years writing for companiesEven when you follow some copywriting formulas like talk about benefits or mention results like "lowered churn by 3%", prospects are unsure how your product would be able to do this for their business. This cold email outreach shares a few examples of specific value they can get from your product, so they can see exactly what it can do for them.
1. Start off with a greeting and jump straight into it. Beating around the bush about your ask can unnecessarily make it seem like an even bigger deal that you have to ease into it.
2. Briefly mention the client work you've been doing and how you've been helping clients, in everyday language. Avoid business lingo like "higher conversions" which can sound like you're pitching them.
3. Explain that your clients have been cutting back so you're asking if they know anyone who'd benefit from what you can help with.
4. Offer their contact something valuable upfront so your contact is more likely to refer you to them.
5. Share a prewritten template your contact can adapt and use. This makes it easier for them to refer you and gives you more control over how they talk about what you do. Focus your template mostly on your upfront offer so your contact is more likely to use it, compared with a salesy pitch.
6. Mention how much this would mean to you to express your gratitude.
7. Offer to return the favor. They may not take you up on it, it's about showing you're willing to reciprocate.
You can view more templates for this approach here. Here's an example if you are a developer.
1. Make a comment about an aspect of their business to show them you've done your homework about what they do.
2. Share a few valuable ideas of what you can build for them that would help achieve an important business goal (more conversions, signups, paying customers, so on).
3. Briefly describe what tech stack you specialize in and mention a recent project you built for a client and the metrics it helped them achieve to get them excited about the potential of working with you.
4. Ask for an initial call, framed as a brainstorm to pique their curiosity to learn more.
You can apply for a remote position at a company for long-term work and stable income. You can personalize the email below to send to the hiring manager or the manager in charge of the role's department to bypass the initial screening process and stand out.
1. Reference the job listing you're reaching out to them about to set up the rest of your email.
2. Share a few actionable ideas related to the role to show off your expertise and experience so they can see you're qualified right away and are excited to hire you to implement the plan for them.
3. Ask for an initial call to get the ball rolling.
1. Periodically offer free brainstorms to engage with your clients and prospects, reminding them about you and your services in a valuable way.
2. List a few actionable topics you can go over with them to excite them about what they'd get out of it.
3. Share an easy way for them to book a time with you.
All of our templates are original and human written. We believe in our edge in coming up with messages that convey the right feeling and meaning and sound like something you would really say. AI is very helpful but for difficult and important topics, you have to be an outlier in how you handle it to have a chance.
Proven templates for tough situations and requests. Say what you mean. Sound refreshingly honest and human.
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