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The templates are word by word examples that show you the phrasing and tone of an approach so you can easily adapt them. We find descriptions or theories of the key points, without written out examples, can be harder to follow, since there are so many ways you can say something.
You can edit the templates are Art of Say, referencing the explanations of key points as you go, and paste them into your document editor or email. Or you can directly copy and paste a template into your document editor or email and customize it there.