No, we write them ourselves.
AI is helpful for coming up with ideas and outlines but when it comes to the actual writing, it uses a lot of buzzwords and slick phrases. "Human centered innovation", "we deeply apologize for the inconvenience", "words cannot express how much this means to me".
People don't really talk like this. Rather they might say "People are at the heart of what we do". "We're really sorry this happened". "Wow I'm touched, thank you".
However there's a notion that a message that's sophisticated must be good, so AI writing seems passable. Except, in many cases, what really matters when you're talking to people is how it makes them feel.
If what you said doesn't sound very sincere or human, it's much harder to get through.
The templates are word by word examples that show you the phrasing and tone of an approach so you can easily adapt them. We find descriptions or theories of the key points, without written out examples, can be harder to follow, since there are so many ways you can say something.
You can edit the templates are Art of Say, referencing the explanations of key points as you go, and paste them into your document editor or email. Or you can directly copy and paste a template into your document editor or email and customize it there.