Written by: Sapphire Li, BA
Communications specialist, 8+ years writing and copywriting for companies1. In 1-2 sentences, describe what your product does, the main pain point it solves for your customers and provide a specific example of how it helps them.
2. List key metrics that show how your company is performing and mention any noteworthy customers for a bit of social proof.
3. Share a link to a shortened version of your full deck that shares a few more key metrics and company highlights. The goal is to show just enough so they can easily see if you're worth talking to. Share too few details and many busy investors won't bother asking you questions, they'll just move along. Share too many details and investors who don't know you yet are unlikely to commit the time to go through it.
4. Mention which round of investment you're looking to raise and a big goal you're aiming to achieve with the funds.
5. Show you did some research on their fund and mention 1-2 qualities that you share with other companies they invested in.
6. Simply ask for a call to open the conversation.
1. Look up the investor you'd like to pitch on LinkedIn to see if any of your contacts is connected with them. Reach out to someone who's the most familiar with you and get straight to the point about why you're messaging them.
2. Loop them in on what you've been building and the biggest pain point it solves for your customers to show them it'd be worth it to connect you.
3. Name any noteworthy customers you have and mention the goal you're looking to achieve by raising a round of investment.
4. Ask them if they can introduce you and for added reassurance, mention that you'll value their contact's time.
5. Share a prewritten message they can tweak to make the introduction. They may not necessarily use it but it gives them an idea of what to say so introducing you feels like less work for them and they're more likely to agree.
6. Close out the message repeating your ask.
1. Thank your contact for introducing you and move them to BCC on the email so they can see you replied to their intro but won't receive further emails about it.
2. To reinforce what your contact said, explain what your company does and how it makes money.
3. Mention any noteworthy customers you have and the vision you're aiming to achieve with the raised funds.
4. List key metrics to show your company's recent traction.
5. Share a link to a shortened version of your full deck.
6. Ask if you can schedule a call to go over the deck with them to get the ball rolling.
1. Specify which company they recently invested in that's in the same or similar space as yours.
2. Briefly explain what your company does, the biggest pain point you solve for your customers and how it makes money to pique their interest right away.
3. List a few of your growth metrics to show them your recent traction.
4. Link to a shortened version of your full deck that shares a few more key metrics and company highlights.
5. Mention any noteworthy customers you have for a bit of social proof. Specify the round of investment you're looking to raise and the big goal you're aiming to achieve with the funds.
5. Ask for an initial call to open the conversation.
Proven templates for tough situations and requests. Say what you mean. Sound refreshingly honest and human.
There are some affiliate links on Art of Say and we may earn a small commission if you click on them and make a purchase. Your trust is important to us and we only recommend products and services we use or like.