4 cold email templates to pitch investors and raise your seed round

Looking to raise a seed round but don't know any investors personally or someone who can introduce you? You can cold email investors who have backed similar companies. Here's how to get a reply.

Written by: Sapphire Li, BA

Communications specialist, 8+ years writing and copywriting for companies
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Table of contents

Template: cold email an investor you don't know

Subject: 20% MoM growth for customer chat platform used by Tesla and Amazon
Hey {First name},
I'm Verve from Connect. We connect businesses' messaging tools (SMS, WhatsApp, Telegram and more) to one place, so they can speed up their 1-on-1 chats with templates and automations. It integrates with CRMs and marketing platforms, so sales, marketing and customer teams can work in sync, like pause sales emails if support is resolving an issue for a customer.1
Traction and numbers
Customers: Fortune 500 companies like Telsa and Amazon and tech startups
MRR: $100k
Cash: $1M
Team: 12 people
MRR growth: +20%
2
More details in our deck (short version).3
We're raising a seed round to become the go-to platform to chat with customers 1-on-1.4
Been following your fund for a while and we'd be a good fit among products that customers stick with long-term and get a ton of ROI and efficiency out of.5
Let me know if we can schedule a call?6
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1.   In 1-2 sentences, describe what your product does, the main pain point it solves for your customers and provide a specific example of how it helps them.

2.   List key metrics that show how your company is performing and mention any noteworthy customers for a bit of social proof.

3.   Share a link to a shortened version of your full deck that shares a few more key metrics and company highlights. The goal is to show just enough so they can easily see if you're worth talking to. Share too few details and many busy investors won't bother asking you questions, they'll just move along. Share too many details and investors who don't know you yet are unlikely to commit the time to go through it.

4.   Mention which round of investment you're looking to raise and a big goal you're aiming to achieve with the funds.

5.   Show you did some research on their fund and mention 1-2 qualities that you share with other companies they invested in.

6.   Simply ask for a call to open the conversation.

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Template: how to ask one of your contacts to introduce you to an investor

Subject: Intro?
Hey {First name},
How are you? I saw that you're connected with Adam from Fest Fund on LinkedIn.1
I've been helping influencers and celebrities run their own fan memberships with Memberify. They get to create the content they want and earn recurring revenue from it.2
We recently onboarded big names like Jason Paul and Amy Rae and are looking to raise a seed fund to become the go-to platform for influencers and celebrities to monetize their fan bases.3
Can you help connect me with Adam? Our pitch gets to the point right away, so you can be sure we'll value his time.4
Here's a quick message you can tweak:5
Hey Adam,
I'm in touch with a fast growing startup that's managing membership clubs for influencers and celebrities. They recently onboarded Jason Paul and Amy Rae and are looking to raise a seed round. Think it could be an interesting opportunity.

Let me know if it's possible, thanks!6
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1.   Look up the investor you'd like to pitch on LinkedIn to see if any of your contacts is connected with them. Reach out to someone who's the most familiar with you and get straight to the point about why you're messaging them.

2.   Loop them in on what you've been building and the biggest pain point it solves for your customers to show them it'd be worth it to connect you.

3.   Name any noteworthy customers you have and mention the goal you're looking to achieve by raising a round of investment.

4.   Ask them if they can introduce you and for added reassurance, mention that you'll value their contact's time.

5.   Share a prewritten message they can tweak to make the introduction. They may not necessarily use it but it gives them an idea of what to say so introducing you feels like less work for them and they're more likely to agree.

6.   Close out the message repeating your ask.

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Template: how to pitch an investor you were introduced to

Subject: Re: existing subject line
Jackie, thank you for the intro. Moving you to BCC.1
Hey {First name},
As Jackie mentioned, we're a fast growing platform that manages membership clubs for influencers and celebrities. It lets them earn recurring revenue and create the content they want. We take a 15% fee.2
We recently onboarded big names like Jason Paul and Amy Rae and are looking to raise a seed fund to become the go-to platform for influencers and celebrities to monetize their fan bases.3
Highlights:
MRR growth: +25%
Paying subscribers: 350k
MAU growth: 20%
Team: 12 people
4
Here's a short deck.5
Can we schedule a call so I can go over it with you?6
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1.  Thank your contact for introducing you and move them to BCC on the email so they can see you replied to their intro but won't receive further emails about it.

2.   To reinforce what your contact said, explain what your company does and how it makes money.

3.   Mention any noteworthy customers you have and the vision you're aiming to achieve with the raised funds.

4.   List key metrics to show your company's recent traction.

5.   Share a link to a shortened version of your full deck.

6.   Ask if you can schedule a call to go over the deck with them to get the ball rolling.

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Template: how to pitch an investor who recently invested in a company in the same space as you

Subject: 20% MoM growth startup in the influencer space
Hey {First name},
I saw that you recently invested in Verve.
I'm Sam from Memberify. We're a fast growing startup in the influencer space that's solving one of their top gripes: unstable income, not being able to create the content they want to due to algorithms and platform policies.
Memberify helps influencers earn recurring revenue and have total creative freedom with their own membership clubs. We take a 15% fee.
Highlights:
MRR growth: +25%
Paying subscribers: 350k
MAU growth: 20%
Team: 12 people

Here's a short deck.
We recently onboarded big names like Jason Paul and Amy Rae and are looking to raise a seed fund to become the go-to platform for influencers to monetize their fan bases.
Can we schedule a call so I can go over it with you?
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1.   Specify which company they recently invested in that's in the same or similar space as yours.

2.   Briefly explain what your company does, the biggest pain point you solve for your customers and how it makes money to pique their interest right away.

3.   List a few of your growth metrics to show them your recent traction.

4.   Link to a shortened version of your full deck that shares a few more key metrics and company highlights.

5.   Mention any noteworthy customers you have for a bit of social proof. Specify the round of investment you're looking to raise and the big goal you're aiming to achieve with the funds.

5.   Ask for an initial call to open the conversation.

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